2014 Farm Aid Logo and Brand
The idea behind this concert logo was to feature the rich soil that was the aspect of North Carolina agriculture the client wanted to focus on in 2014. And the oak tree was reminiscent of the forest and mountains of the state.
As with the other Farm Aid logos, this logo was used in print and TV advertising leading up to the event, as well as all event materials including signage, stage and app graphics, and concert merchandise including posters and t-shirts (which I also designed, pictured below).
